There is a reason I don’t answer questions from the census beyond the number of people in the house.  The more information an entity has, the better placed they are to elicit stimuli of control.  That is not conjecture, that is fact and utilized by parents constantly.  Consider telling your kids to do “x” and you go into the next room and listen.  The sounds heard allow the appropriate “reminder” at which point the kids believe you have eyes floating in the room.  It’s just you know their behavior and when to respond in such a fashion.  Allowing a governmental or business entity personal information is allowing similar treatment from them.

I say it’s time to stop using anything Google.  Find an alternative.  I know they’re easy to utilize.  That’s the hook.  When you go fishing, you provide the bait to catch whatever decides to grab the hook.  Stop grabbing their hook.