1.) frequent flyers, or those who utilize services many, many, many times tend to adopt nicknames. There is a general one I use in my present office – “the gift that keeps giving.”
2.) you know you have a frequent flyer when the name stimulates the medical record number without a search.
3.) I had to call a PCP in a town 90 miles away and the moment the nurse there heard my name and office, replied, “Oh, this is about A or B.” It was about A.